Getting Your Brick and Mortar Store Online
Lockdown and social distancing has created a completely new perspective to the way we do business. Gone are the days where we wished to hand pick our products from marts and malls made of brick and mortar. People now prefer to shop online and wish for a personal user experience. It is high time for retail store owners to either begin with additional sales channel through online selling or completely make a transition to ecommerce.
Small businesses have found ways through digital platforms to adapt to this change. Stores have started taking orders through WhatsApp. Buyers can pick up from store often called as BOPIS (buy online pick up in store) or have it delivered at doorsteps when the order is ready. Those who are slightly more tech savvy have started taking orders through Google forms which is filled by the buyers online. Another section of entrepreneurs have started building app and the forward looking visionaries have initiated their transition to online store by hiring expert ecommerce developers.
Why do I need to transit from my retail store to ecommerce?
According to the U.S. Department of Commerce quarterly ecommerce figures, consumers spent $601.75 billion online with U.S. merchants in 2019, which happens to be an increase of 14.9% from $523.64 billion the prior year.
Having a store online proves beneficial as this helps you drive more sales. With lockdown due to Covid-19 globally, the trends show spike in online sales and this is yet another reason why you must setup your online store immediately. While reports suggest that Covid-19 is here to stay around for a while, online purchasing will be the way forward. This trend will continue even when life resumes normally post Covid-19 and you surely can take advantage from both physical store and online store.
Ominchannel retailing will help influence customers purchasing decisions and offer seamless shopping experience to your buyers. IDC Retail Insights report suggest that there is 5-10% increase in loyal customers, 15-35% increase in average transaction size and 30% higher lifetime value than those who shop using only one channel.
While it’s hard to predict how the world will be post Covid-19, it is advised that you establish multiple channels of sales in place to gain maximum benefits.
What will I need for my ecommerce store?
Setting up and going live with an online ecommerce store is easy and it can be deployed for business as early as tomorrow. Factors involved in setting up an ecommerce includes choosing of the right ecommerce platform, inventory management, order packaging, shipment and fulfillment, digital marketing and workforce
Create a great online store
For retail store owners switching to an online eCommerce website would be a real pinnacle. This will help you increase sales and manage consumer transactions efficiently. Additionally it will help you:
Sell round the clock: With your website live 24×7, you are no longer confined to store hours but can now sell even while you are fast asleep.
Promote your products more: Your products have now got more visibility. More and more people can now view your product by simply clicking on a link.
Reach out to potential clients: With proper search engine optimization you will be able to list your products on search engines for organic search keywords and this will help you reach targeted buyers.
Sell 24/7 with a good marketing strategy
Digital Marketing is essential for business continuity. Setting up an online store is one time effort but once the site is deployed, you need to manage it and constantly update its inventory. Understanding user experience and customizing the store theme and functionalities helps gain customer satisfaction. Engaging with customers help retain them for repeat business. This can be achieved through email marketing, running campaigns and offers.
The demand for online shopping is only going to increase and this would likely make life of retailers difficult. The time is ripe for adapting to online ecommerce store from a brick-and-mortar shop. This will help scale up businesses. The transition is tricky but with right business plan and ecommerce development team you can create amazing online store that will help achieve ROI within few months of going live.
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