Your website visitors search & find you, view your website and ideally become customers due to the high rankings of your site and landing pages. Ranking on search engines is easy if you have relevant and frequently updated & informative content, appropriate metadata, internal & external links and so on.
However, when it comes to improving SEO components of content marketing, the most important strategy is to have the perfect keyword density, i.e., utilise keywords and phrases that match what potential buyers type into search engines while looking for products or services. Is it, however, as simple as just putting a large number of such words? No. Keyword stuffing is an issue that may arise in ecommerce content marketing. But what is it precisely, and why does it cause problems?
Our SEO specialists have put together this blog for you to understand keyword optimization and content writing tips to rank high with the perfect keyword density.
When you use the same keywords (or phrases) repeatedly in your website’s content, this is known as keyword stuffing. It’s generally obvious, and it turns readers off. Keyword stuffing may be divided into two categories:
Visible Keyword Stuffing
- Repetition of terms and phrases across your entire web page or blog is unnecessary. For example, if your business were a supermart, you should be cautious with using the words like ‘best’, ‘affordable,’ and ‘supermart’ now and then in the content.
- Words or phrases that are unrelated to the topic, product, or service are used. For example, you’re talking about the admission for graduate courses, and you try to include ‘MBA admissions’ to that same content.
- Using the same term in a single piece of text several times. For example, using ‘The best website designer,’ ‘The top website designer’ in the content repetitively.
Nonetheless, not all of the keyword stuffing can be seen. If you push keywords into your CMS’s back-end (content management system), search engines will pick up on it.
Invisible Keyword Stuffing
- Using a white font on a white backdrop on the web page to try to hide text. While users may not notice, search engine crawlers will.
- In alt text, use repetition of words and phrases.
- Using your webpage’s code to hide repetitive term usage.
- In your meta and comment tags, overusing keywords or phrases.
Our SEO specialists recall a period when keyword stuffing was not only permissible but also a widespread practice. Time has passed, as it does with many things, and there are now many issues that might arise as a result.
A website might be accused of keyword stuffing in a variety of scenarios. Is it, however, truly harmful?
Why is keyword stuffing such a troublesome practise?
Search engines are in the business of linking people with the material that will fulfill their search goals, which means they employ algorithms that favour high-quality, useful content. When the material is produced for an algorithm rather than a human audience, the outcome is generally a spammy and unnatural read that doesn’t satisfy a site visitor’s requirements and (almost always) doesn’t merit their attention.
As a result, keyword stuffing is properly regarded as a black hat SEO strategy that violates best practises.
Ruining User Experience. Much of what we do now is focused on giving customers a good experience. If you write content dense with keywords, you are more concerned with rankings than with readers.
Penalties. Keyword stuffing is now frowned upon by search engines. If your website is found to be guilty of this, you may face fines on the relevant pages or possibly the whole site. Google may even opt to remove your site altogether from the SERPs (search engine results pages) in rare instances.
Losing Customers. Users will vote with their feet if they see material more focused on improving rankings than enlightening and engaging them.
Showcase a bad image of your brand. If you jam keywords into your text, you risk damaging your brand. People will lose faith and confidence in you if they connect your brand with bad content filled with repeated words and phrases.
How to Avoid Keyword Stuffing?
Now we know that keyword stuffing is a poor idea and should be avoided at all costs. But, if we still want to improve our ranks, what should we do instead?
Relevance. The first step is to determine which words and phrases are important to your business. Competitors analysis is the first step towards SEO Optimization. Looking at your competitors ranking high in any search results is the simplest method to accomplish this. Study how other competitors use keywords and SEO phrases for
a particular service or product.
Aim for the 1st page. The search engine’s first page is where you need to be. Over a quarter of individuals click the results on Google’s first page. After that, the CTR for each position decreases.
Make a list of all the terms and phrases that will assist you in achieving your goal, including variants and synonyms of the keywords.
Engagement is a metric to rank too. Google now considers your interaction metrics in addition to the words and phrases you use in your content. You must understand how to correctly use SEO while generating interesting content.
Variation. Varied users have different demands; thus, diverse sites serve different functions. Unless it’s a specialist page, avoid using a lot of technical jargon. Ensure keyword optimization is performed and maintain a linguistic style acceptable for the page’s purpose and intended audience. This would also help with PPC marketing.
The last thing you want is for your website to be penalised for unethical behaviour. Your major focus should be on your consumers, and you want that to be true across your company model, from engaging them with outstanding content to providing excellent customer service.
Our SEO specialists exercise caution and vigilance when it comes to following the best SEO optimization & Keyword optimization practices. We are a trusted SEO service provider that uses white hat techniques to rank your website on search engines. Our content writing strategy revolves around using the perfect percentage of keyword density.
Being a leading SEO service provider, we educate our clients with our latest SEO white hat practices and carve out a content marketing strategy that can help in ranking on 1st page of search engines. Not just that, with our PPC marketing, we ensure that our keywords are to the point always.
Contact us today for more information on how you can engage & rank high on search engine results pages.