On September 1st, 2017, Facebook launched its watch video feature for US users. The watch video tab is positioned just below the Newsfeed and the Messenger buttons on the main desktop navigation menu. On the mobile view, the feature exists at the bottom of the navigation bar where users can launch it with a single click.
This feature allows users find TV shows based on what their friends are watching and also have conversations with other people watching the show. This feature will include content from Vox, Buzzfeed, Discovery Communications, A&E Networks, and Walt Disney’s ABC, as well as live sports such as Major League Baseball. The new video portal will curate Facebook-exclusive video content from partners as well as some funded by the company itself. To promote Tv series, Facebook offers a “latest episodes tab” so that users can follow new episodes of the show they like.
To drive interest, Facebook will also pay content creators for shows. Shorter-form shows will be paid between $10,000 to $35,000, while longer shows could make up to $250,000, sources told Reuters in May. Eventually, Facebook will open this portal for everyone to share shows. The company is now testing how ads will work within the shows, according to Dan Rose, vice president of partnerships at Facebook. The company acquired intellectual property (IP) management firm Source3 in July to help content creators protect their IP.
Due to the increase in number of viewers relying on online platforms for content consumption, Facebook Watch has been launched in this direction. However, this update is now available only for US users. Facebook plans to make it available for other countries shortly.