The online marketplace is continuously evolving. New trends are constantly emerging in digital devices and channels and along with it, consumer behavior is also changing. The way consumers shop online is changing every day. For this reason, SEO algorithms are also dynamic and becoming more sophisticated day by day.
So, to stay competitive in this age of omnichannel commerce, you have to keep pace with the latest trends and deliver engaging, appealing and valuable content that enables shoppers to purchase across multiple channels.
Write your own description
Your product names and descriptions should be original and containing the search keywords that you want to target. Same rule applies to category names and descriptions.
Optimize your CMS pages
You can optimize your website and achieve higher rankings by including rich, original and well written content on your CMS pages. Such CMS pages should also include content summaries and written descriptions. CMS pages are a great place to feature product guides and videos.
Create your blog
Blog are in vogue right now. With blogs, you can feature your original viewpoints and share high-velocity content which can improve your rankings and also help you make a fan base. With blogs, you can keep your shoppers entertained and informed. Writing about current events or newsworthy topics is a great way to attract short-term search engine traffic.
Include customer reviews
Both search engines and shoppers love sites which have genuine customer reviews. User generated content is a magnet for search engines. Product reviews by buyers not only shows signs of genuine products but also encourages other buyers to add information to your site – which the search engines love.
Don’t rely on manufacturer’s information
Google may either not index sites with duplicate or even penalize it. Hence, instead of copy pasting manufacturer’s product descriptions, create your own one-of-a-kind content that the search engines and online shoppers can find.
Don’t stuff keywords
Gone are the days when search engines relied only on keywords to determine rankings. Now the algorithms have become very sophisticated. Hence, today you have to use keywords wisely. Your keyword field can also give a hint about your keyword strategy to your competitors.
Abide by Google Panda
It may sound wiser to change the convention of your URLs and meta Titles, but this may make your store look shady in the eyes of Google Panda. Since, 2011 Google Panda has been lowering the ranks of thin sites or low-quality sites, specifically targeting websites with high levels of indexable pages with very little unique content.