The Complete Guide for Yoast SEO Installation and its Use for your WordPress Website

For newcomers who are not familiar with SEO concepts, it can be difficult to decide which plugin options to enable. One of the most popular WordPress SEO plugins on the market, Yoast SEO provides a full range of features to optimize your website. Do you want the WordPress Yoast SEO plugin installed and configured correctly? If yes, this article will walk you through setting up the Yoast SEO plugin in WordPress from scratch and enhancing the SEO of your website.

Before understanding the features of Yoast SEO Plugin, let us tell you about what a plugin is and how plugins help in improving the functionality of the website.

To your WordPress site, you can add plugins, that are pieces of software. Plugins provide many unique ways to modify or enhance your website’s functionality. Plugins can be installed, for example, to make it simple to create forms, to increase the security of your website, or to make it more search engine friendly. You will undoubtedly need to install a plugin at some time if you use WordPress.

What are the features of Yoast SEO Plugin?

With numerous built-in tools and features, Yoast SEO is the most comprehensive WordPress SEO plugin. A brief overview of a few of those features is provided below.

  1. Modifying each post’s SEO title and meta description separately.
  2. XML Sitemaps are automatically submitted to Google and other search engines.
  3. Allows you to add Breadcrumbs.
  4. Makes it simple to add page redirects.
  5. Enables you to alter permalinks.
  6. Permits you to hide particular posts and pages from search engines.
  7. You can customize the meta header and description.
  8. Provides unique WordPress data management technique.

Yoast SEO’s premium version offers even more features.

  1. It gives you the recommendations for internal links.
  2. You can watch video tutorials to learn more about each plugin feature.
  3. To help you get the most out of your site’s SEO, Yoast offers premium support.
  4. When you publish or update content, Yoast SEO Premium includes an IndexNow integration that notifies search engines like Microsoft Bing.

Understand the Yoast SEO Plugin Installation Process in detail through the detailed information given below,

Always make a backup of your WordPress site before getting started!

Let’s begin by adding a plugin from the WordPress plugin directory. Just carry out these easy steps,

1. Access the directory of WordPress plugins

Go to your WordPress backend’s admin menu. Click ‘Add New’ from the fly-out menu when you hover over the Plugins menu item. It will show the directory of WordPress plugins.

2. Search for the needed plugin

  1. Search for plugins by entering a keyword, author, or tag in the search box or using the filter tabs in the toolbar. 
  2. A box containing basic information is displayed for each plugin. In addition to being compatible with your version of WordPress, a high-quality plugin will have positive reviews, many active installations, regular updates, and decent ratings.
  3. In the plugin window, click the ‘Install Now’ option. The Install button will be changed to the Activate button once the installation is finished. 
  4. For the plugin to function, you must click ‘Activate’. When the installation is finished, you may activate the plugin by clicking the Activate button in the plugin window. You can also select the Activate link on the Plugins overview screen.
  5. The button to click update now or installed will also show up on the Installed Plugins screen. We already have Yoast SEO Plugin installed.  Just like it is shown in the screenshot, which is of our own website, given below,

3. Activate the plugin

After activating the Yoast SEO Plugin, the plugin will start working. It will appear as the screenshot below is given,

However, there is one more method to install a plugin, which is to do it manually from a third party site. Let us share insights about how you can do it,

Steps to add a plugin manually to WordPress,

Although there are many plugins displayed in the WordPress plugin directory, not all of them are present. But don’t worry; adding these plugins to WordPress is still simple. As some cool plugins are available on third-party websites.

Follow the below mentioned steps to upload a plugin to WordPress:

Step 01: Visit the third-party website and download the plugin.

The plugin must be downloaded format, so keep that in mind. Otherwise, the upload might not succeed. Contact the plugin provider if that format of the plugin isn’t readily available for download.

Step 02: Access the directory of WordPress plugins.

Navigate to the admin menu in your site’s backend. Select the Plugins menu option by moving your cursor over it. Select Add New from the fly-out menu. It will show the directory of WordPress plugins.

Step 03: Publish the plug-in and then Install it.

Click the Upload Plugin button at the top of the screen in the WordPress plugin directory. There will now be a new option to add a file. A dialogue box will appear when you click the Choose file button. Click Open after locating and choosing the file from your PC. The plugin will be installed once you click the Install Now button. Always remember that after installing a plugin, you must activate it. Locate the plugin in your plugins overview and click the Activate button.

4. Transfer SEO Data 

You can skip this step if Yoast SEO is being set up on a brand-new WordPress website or blog. Other users who are installing it on an existing website might have been using a theme framework like Genesis or another WordPress SEO plugin like All in One SEO for WordPress that manages with your SEO data. Before deactivating the former plugin, ensure that all of your prior data has been transferred to this plugin if you wish to use this one effectively.

5. General Settings

  1. You may access the plugin’s settings page by clicking on the SEO symbol. You will find a button to launch the configuration wizard when you switch to the “General” tab. Because we will walk you through each option one by one, we want you to disregard this wizard.
  2. The dashboard will appear and you can operate its various functions by clicking on it. It would seem like the screenshot given below.

Yoast SEO has a lot of functions. You may easily toggle those features on and off from this page. On this page, every option is enabled by default.

Let’s quickly review each component and what it does,

SEO analysis: Displays the SEO score and analysis for your content.

Readability analysis : Displays your content’s readability analysis and score.

Cornerstone content: You can filter and mark content with this tool that is foundational. These are the most crucial pillar articles you have.

Text link counter: The number of internal text links leading to and from an article is displayed by this feature.

XML sitemaps: XML sitemaps are created for your website.

Admin bar menu: Displays the Yoast SEO toolbar in the WordPress admin toolbar.

Security: no advanced settings for authors : To increase security, hide complex SEO settings from authors.

Usage tracking: Enables the plugin author to track some usage information. It is by default turned off.

REST API: Head endpoint: You may retrieve SEO information for a specific WordPress post or page using this Yoast SEO REST API endpoint. If you are not creating a headless WordPress site, we advise turning off this functionality.

Enhanced Slack sharing: When shared on Slack, this feature adds an author byline and an estimated reading time to the article’s snippet.

To save your settings, don’t forget to click the Save changes button.

6. Webmaster Tools

It is simpler to validate your website with all major search engines because of Yoast SEO. You must register for each search engine’s webmaster tools programme in order to accomplish that.

The next step is to add a meta tag to the website to prove your ownership. Just enter the meta information that you were given by the search engines in the appropriate fields.

7. First Time Configurations

SEO Data Optimization: The data of your website will be optimized on its own through this setting. Utilize the setting to increase the website traffic and engagement.

Site Representation:  Once you add the type of your business or organisation in this function, then it automatically changes the style or representation of your website accordingly.

Social Profiles: This function would help you in syncing all your social media platforms on your website through just one click.

This function tracks the data, both content and images, of your website. If you do not want it to track, then disable it without fail.

How to add meta tags with a Plugin to WordPress?

WordPress plugins are a great option if you’re looking for a quick and simple way to add meta tags to your WordPress website.

For those who want to use plugins to add meta tags, there are numerous options available. You can select the appropriate plugin based on your requirements. Let us understand how to add meta tags to WordPress using the Yoast SEO Plugin in the sections below.

Yoast SEO

Once you’ve activated the Yoast SEO plugin, you can find the Yoast SEO section under any post or page you’ve edited.

Focus keyphrase, SEO title, slug, and meta description fields are among those offered by Yoast.

The search term for which you want your page to rank is the focus keyword. The page title serves as the SEO title.

Use your focus keyword in the page title and limit it to 60 characters for better results. A page’s or post’s content is summarised in the slug, which is a component of your URL.

The meta description, which is displayed on Google beneath the page or post title, describes the content.

8. Integrations

Ryte and SEMRush platforms can be integrated directly into Yoast SEO. 

SEMRush is among the top SEO tools available. Using this integration, you can discover keywords that are related to your focus keyword and then optimise your content accordingly.

An online tool called Ryte can check the indexability of your website and notify you in the Site Health report if it cannot be indexed by search engines.

9. Search Appearance

The settings for Yoast SEO’s Search Appearance determine how your website will appear in search results. This consists of a number of options for your homepage, individual articles, archives, and taxonomies.

You will be guided through each one by us. Let’s begin with the general settings.

First – General

Here, you can select the icon you want to use as a title separator. If you are unsure which symbol to use, you can use the dash, which is the default option.

You can also select the SEO title and meta description for your website’s home page from this page. If your home page is static, you can change the title and description by editing the page separately.

After that, you can choose your website’s knowledge graph and schema. You can decide whether your website represents a business or a person.

Additionally, you can add a person’s profile picture or a business’s website logo.

Second – Content Types

For each post or page you create, you can select an SEO title and description. You can also set up an automatic template to use for them using Yoast SEO.

These options enable Yoast SEO to use default settings to fill in those options automatically in case you forget to manually add them.

For each type of content, you can choose the search appearance and whether or not to display the SEO meta box. All websites would function properly with the default settings.

After that, you can choose an SEO title template and a default meta description.

Nevertheless, we advise that you only change the SEO title and leave the meta description field blank. By doing this, Yoast SEO will be able to dynamically create a description based on the first few lines of your article.

Same for Single Page,Product Pages,Portfolio Pages, FAQ,

Third – Media

WordPress by default creates a new page for each image or piece of media you add to posts and pages. The attachment media are the only thing this page shows.

Those attachment pages lack meaningful text that would give search engines context. These pages have a negative SEO Impact because search engines view them as having low-quality content.

10. Taxonomies

For categories, tags, custom taxonomies, and post format archives, you can configure the titles and meta on the taxonomies tab.

Most websites ought to function with the default template variables. Regarding descriptions, keep in mind that Yoast SEO picks up from your categories and tags.

Same for Tag(post tag),formats, product categories,product tag,portfolio category, portfolio tags, faq categories.

11. Archives

For various archive pages on your website, you can manage search appearance options using the Archives tab. Author, date, search, and 404 pages all fall under this category.

Most websites will function with the default settings. However, if you manage a blog with just one author, you must prevent search engines from indexing author archive pages.

The author archive pages on a blog with a single author are identical to the date archive or your blog pages. As a result, duplicate content is produced, which lowers your SEO rankings.

12. Breadcrumbs

Because they define a clear route or trail to the page you are on, breadcrumbs are excellent for internal linking. These breadcrumbs also show up in search results, giving your website an added edge.

The default settings ought to work for the majority of websites, but if you want to change something, please continue to do so.

To make it visible with your WordPress theme, make sure you set the option to “Enabled.”

13. RSS

With Yoast SEO, you can give each post in your RSS feed a backlink to your own website.

By doing this, you’ll receive backlinks from their website, and Google will recognise you as the original source.

Your author link, post link, blog link, and blog description can all be added. Be creative. Additionally, you can use this to include advertisements in your RSS feed.

We genuinely hope that this tutorial helped you set up and install the Yoast SEO plugin on your WordPress website.

WordPress Meta Tags: What Are They?

SEO, also referred to as search engine optimization, depends heavily on meta tags. You can increase your website rankings in search results and increase traffic by optimising your WordPress meta tags.

Google can find your website with the help of meta tags. Search engines compare the language used in each of these sections and assign the website a ranking based on how well the information matches.

WordPress does not by default support meta tags, but they can be manually added using theme template files or WordPress plugins. Using Yoast SEO to add Meta Tags is very easy and helps in ranking higher. 

Implementing and improving SEO meta tags on WordPress has been incredibly simple due to Yoast. Your keyword research strategy, meta tags, and onsite copy will determine the magic of SEO and your position for specific keywords.

Need assistance with optimising your WordPress website? Have a question that wasn’t addressed above? Schedule a Free Consultation to get in touch with our SEO team!

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