Social media has evolved to become a ubiquitous part of our daily lives. From the primitive days of Bulletin Board Systems (BBS) and Internet Relay Chat (IRC), social media has transformed the way how people communicate, connect with the world and keep up to date on the latest news and developments. Continuing to progress on a daily basis and virtually taking over the web, social media platforms has become a mainstream online activity nowadays. Even though, most of the social networking channels were introduced with the concept of connecting real world friends or peers, it has now changed into a sophisticated marketing channel for businesses to communicate with their audience. If you are thinking that social media is just another fad that would soon likely pass, then you haven’t really studied the subject in depth. Let’s get one thing straight – Social media is here to stay, as it is destined for growth, not decline.
What is social media marketing? Social Media marketing or SMM is the methodical use of social media platforms with a wide array of technology tools to tap into the interest of target audience and achieve marketing goals. In simple terms, it is about utilizing social media channels such as Facebook, Twitter, Google Plus, LinkedIn, Pinterest, Instagram and YouTube (to name just a few) to gain traffic or attention for your business.
Reasons Why Social Media Marketing Should Top Your To-Do List
If your company still doesn’t think about getting on the social media bandwagon, then let us provide you with significant reasons to convince you.
- Build an engaging community online to interact with existing and prospective customers
Social media platforms provide your brand an opportunity to connect with your intended audience. Whether it is about creating an official Facebook page or Twitter profile, social networking channels allows you to connect with your customers on a more personal level further building up their loyalty to your brand.
- Boosts sale
Social media channel act as an extension of your digital storefront. Social media marketing places your company name in front of the targeted audience which opens up new sales opportunities and revenue. Some of the social media platforms are even integrated with the features to facilitate social ecommerce. Moreover, it provides the businesses; a cost effective way to promote their latest offerings, product launches and services.
- Influences and impact on the market
We all know that social media platforms are all about popularity. Posts should be shared by the maximum, video views should hit million and so on. Having an appealing social media presence help you reap the benefits of influencer marketing. Since influencers have a wide reach and are respected by their followers, their opinions can leave great impact. Getting an influencer to plug your brand on their social media channels can be one of the powerful methods to gain credibility and brand exposure.
How To Create A Social Media Marketing Strategy?
- Start with a plan:
You need to devise a plan to launch the social media marketing campaign. Establish goals and brainstorm ideas to align the goals with your marketing strategy. Make sure your goals are measurable, feasible, relevant and specific.
- Analyze your competition:
Having a sound understanding about your business competition is crucial. Perform detailed research to discover more about your competitor’s strengths and weaknesses. Additionally, have a clear picture of your targeted customer base.
- Choose your platform:
Social media networking sites are dime a dozen. Some of the popular options include Facebook, Twitter, Google Plus, LinkedIn, Pinterest, Instagram, YouTube and more. Depending on your marketing goals and business niche, choose a social media channel that fits the best.
- Create unique content:
Always remember – content is king. Creating great content is integral for driving customer attention and engagement. Make it a point to offer interesting, relevant and high quality contents through social media channels.
- Test, evaluate and modify your social media marketing plan:
Tracking the effectiveness of your social media marketing campaign is important. Analytic tools can help you in analyzing the success and failures of your campaign and then adjust the plan to reflect the latest insight.
Social media marketing can do wonders to your branding, if devised and implemented the right way. So, invest your time and efforts for social media campaign and you will reap the rewards in future.