Services

Project Intro :

Understand client’s business, business goals and website requirement to properly conduct analysis.

IA Overview:

Identifying missing factors that can improve site performance based on user experience and navigation.

SEO Audit :

Create baseline for current website SEO performance based on analytics and onsite & offsite factors

Keyword Research :

Define potential target keywords based on business goals outlined in the project brief and opportunities found in the SEO audit.

Competitive Analysis :

Define SEO competitors based on keyword research and determine areas of opportunity and risk.

Onsite Strategy :

Introduce changes to the website code and content to optimize it for search engines.

Off-site Strategy:

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project

Measurement Planning :

Document measurable short-term and long-term goals to evaluate campaign performance

Technical Implementation :

Implement edits to the website’s coding based on the on-site strategy, to improve rankings. This can include changes to things like meta-information, canonical tags, and internal links

Content Creation :

Create quality content according the devised keyword strategy and seo tools to provide a foundation to support other SEO efforts.

Content Implementation:

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.

Public Relations :

Create quality content for press release, emails, social media, newsletters etc to spread information about the client’s business and increase link backs to the client’s website.

Monthly Performance Report :

Maintain monthly reports to keep track on website’s performance and properly complete SEO optimization.

Quarterly Review :

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.