Nirma University needed a website to update its brand and presence on the web. They needed a website that is easy to manage and its aim is to reach out to prospective students and faculties, as well as serve and support the current Nirma University needs. For digital marketing, with the new website, the challenge was to start SEO from scratch, they wanted to reach out and target a maximum number of prospects for their admissions as well.
We sat in a high-level meeting with big shots at Nirma University, and came to a conclusion of building the website under WordPress. We also identified like minded faculties and students and build a in house team that can manage the website on a day to day basis.For Digital marketing, along with development, we made sure that we put in just the right keywords for the pages so by the time the website was live, it already had a certain ranking. Later, we went in with paid ads, social media ads, display ads and social media marketing strategies to build the brand identity.
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