Magento vs Shopify – 7 Tips to choose the right eCommerce platform

magento vs shopify comparison

Which platform should the new online store use—Magento or Shopify? Anyone having difficulty understanding this question is not alone. Choosing the right eCommerce platform to launch your new company concept is difficult because there are so many fantastic eCommerce and website builder options available today. While Magento, an open-source platform like WordPress, is completely free to install on your device, Shopify is an easy-to-navigate platform for creating online businesses.

Both Magento and Shopify provide unique eCommerce shop experiences, yet they vary greatly in several aspects. Magento could be effective for certain companies but not others. The same may be true of Shopify. Before selecting one of the following eCommerce platforms, firms must take a variety of factors into account.

To assist you in choosing the best platform for creating your eCommerce website, we’ll compare Magento vs Shopify in this article. Check out the seven key differences between Magento and Shopify below:

Also read: 8 Ecommerce Trends That Will Rule Online Shopping In 2023

1. Magento vs Shopify Cost Comparision

Price is a crucial consideration when selecting a shopping cart. What percentage of your budget do you plan to spend on your store? Which one offers better pricing for you, Magento or Shopify? We’ll explain the differences between Magento and Shopify’s cost systems.

Because Magento and Shopify are two very different platforms, it’s difficult to figure out which platform is more affordable. Given that Magento is an open-source platform, the pricing will completely rely on your requirements. The Magento – Adobe Commerce is a paid version that gives B2C and B2B merchants extensive integrations, intelligent workflows, the agility to handle spikes in traffic,.

Shopify has three fixed-price packages that initially seem less expensive, but you’ll still have to pay extra for themes and applications.

Shopify Pricing Strategy

To access the Shopify software, customers must pay a monthly charge because it is structured as a software-as-a-service hosted by the business. Furthermore, Shopify offers a 15-day free trial to potential customers, which is extremely beneficial if you want to evaluate the platform before you make the final decision.

Conclusion: Compared to Magento, Shopify offers a greater selection of themes at lower prices. Plus, you don’t need to know how to code to modify Shopify’s themes, which makes it exceptionally simple for you to customize your preferred template according to the objectives of your brand.

Magento Pricing Strategy

It costs nothing to download Magento Open Source. Although the download is free, this open-source platform does come with various extra charges. Your web hosting, security, and any development work required to create and operate your store must be sourced and paid for separately. Additionally, there may be fees associated with accepting payments online, which will vary based on the gateway you use.

2. Search Engine Optimization for eCommerce stores

Search engine optimization is referred to as SEO. Your goal of attracting more clients won’t be met just by developing your store’s website. Your online store should be on the search engine’s first page to increase organic traffic to your website. Therefore, considering SEO too while creating your website can help you generate more revenue. There are various SEO strategies you can use to enhance your website’s ranking, including keyword optimization, page speed optimization, internal and external linking, and providing alternative text to pictures.

Magento SEO Features

Magento eCommerce is up to date for SEO and the most recent SEO ranking considerations. Strong meta-implementation solutions are provided, which are necessary for SEO. For tracking website traffic, Magento also has analytics. This is one of Magento’s most noticeable characteristics.

Shopify SEO Features

Numerous paid SEO tools are available in Shopify to assist you in maintaining the SEO of your online store. One of Shopify’s SEO tools, “SEO BOOSTER”, for instance, helps in identifying the SEO problem.

3. eCommerce Website Designing Options

Even though there is much more to your website than just how it looks, an appealing site is sometimes more inviting and much simpler to use. You can provide a better user experience and stand out from the competition by selecting the right theme available to you.

Shopify Website Designing Options

Shopify offers a wide variety of amazing and completely configurable themes for front-end appearance. The themes from Shopify are indeed very simple to use. You can start selling your goods and material as soon as you can do that.

The fact that Shopify’s themes are mobile-friendly is another fantastic feature of the platform from a design perspective. This indicates that your consumers would have access to the website whether they were using a desktop or not. You may also explore features like the product zoom.

Although there are a few free themes available, most of Shopify’s alternatives require payment, which is a drawback. This can result in some minor overspending on your website.

Magento Website Designing Options

Magento, on the other hand, has a much more limited selection of themes. There are a total of 16 themes, and you can choose between free and premium versions of each. Ten of the themes are mobile responsive, enabling your site to automatically adjust to fit any device.

Magento also enables you to alter designs and integrate your themes from the backend of your online store. However, compared to Shopify or even Shopify Plus, this requires a lot more programming expertise.

Conclusion: If you want a large range of themes to pick from, Shopify is unquestionably the best choice. Shopify offers a significantly greater selection, and their websites are usually attractive. If you can use them as they require programming knowledge, Magento does offer a few more potent features to take into account.

4. Online Store Usability Options

You’ll set up your online store on a platform more rapidly if it’s simpler to operate. The user interfaces for Shopify and Magento are both well-designed, making it simple for anybody to set up and manage their business.

Which is simpler to use Magento or Shopify? If we have to choose, then, we may conclude that Shopify is easier than Magento in comparison. The reason is that Shopify is a drag-and-drop website builder with a one-stop storefront.

To put it another way, you may easily customize your website by arranging its elements on the page. In contrast to Shopify, Magento has a more challenging learning curve. You must thus learn to code or web development services to construct or customize your website.

Conclusion: Since Shopify is simpler to use than Magento, it is a suitable choice if you are a beginner without any prior experience with coding.

5. Marketing Features for your Online Store

You can quickly turn more leads into consumers by using marketing tools. Shopify includes various top-notch marketing applications, like Klaviyo, Seguno, and constant contact. Even on Facebook and Instagram, which are social media platforms, you can sell and promote directly.

The majority of Magento’s marketing tools are sourced from its marketplace. For instance, to run email campaigns, you would have to install Remarkety.

6. Integration of online stores with various apps

Syncing with your suppliers is essential if you are drop shipping or have a store that is not on your website, such as one on Amazon. Learn how integration is performed on the two platforms.

Integration features on Shopify

As a very user-friendly platform, Shopify makes it simple to connect applications to grow your shop. Your Amazon and eBay stores may be synced with it as it has a built-in connection. Even for drop shippers, connecting and syncing with suppliers is free and simple. But payment is required for a few things like Alibaba and Google customer reviews.

Integration features on Magento

Magento is significantly behind Shopify in terms of integration. You need technical support for the majority of the integration, which requires manual installation. In Magento, Facebook and Google connection is completely free, but you’ll have to pay extra for Amazon and eBay.

7.  Help & Support Facility Availability for your eCommerce platform

Your eCommerce platform’s help and support facility have to be efficient and thorough. Because the sooner you resolve your online store’s problems, the sooner you’ll recover and begin bringing in new consumers.

Help & Support Facility Availability in Shopify

It provides dedicated assistance and support. Here, a trained team is accessible around-the-clock to address clients’ issues via chat, email, and phone calls. In addition, Shopify users may get support through a help center, a community forum, API documentation, and several video tutorials.

Help & Support Facility Availability in Magento

As a community-based platform, Magento, on the other hand, offers great building guides that will help you throughout the full process of creating an online store. Unless you choose the Magento Commerce Cloud package for B2B, you won’t be able to contact a direct support representative through email, phone, or chat on this site. However, you will certainly have access to Siteground’s support staff.

ecommerce comparison

Conclusion – So, which eCommerce platform should you choose?

After a quick comparison of Magento 2 vs Shopify, it is clear that Shopify is the ideal platform for simple and small shops that want to enjoy the benefit of ease of website setting. However, with its limitless features, Magento 2 can unquestionably take good care of commercial organizations. 

Also read: How to hire an ecommerce website design company?

Atlas Softweb can help you in developing an online store in both Magento and Shopify. Our team is an expert in providing the right advice about which platform you must use for your business. If you are looking for someone who is an expert in developing Magento or Shopify Store for your business, then contact us as we can help you build a fully-functional eCommerce store.

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