How to increase sales on Shopify by using custom Shopify theme?

Did you know that you can potentially increase sales by having a custom Shopify theme for your store? That said, it ultimately depends on various factors such as the quality of the theme, the user experience it provides, and how well it aligns with your brand and target audience.

A well-designed custom theme can improve the overall aesthetics of your store, provide a better user experience, and create a sense of professionalism and trust with your customers. A custom theme can also help you stand out from your competitors and make your store more memorable, which can potentially lead to increased sales and repeat customers.

However, it’s important to note that simply having a custom theme is not a guarantee of increased sales. The content and products on your website, the pricing, the marketing efforts, and the customer service also play a significant role in driving sales.

If you’re considering investing in a custom Shopify theme, you should carefully consider the design and functionality to ensure that it aligns with your brand and target audience. Also, focus on improving other aspects of your store to maximize your potential for increased sales.

In this blog:

• Statistics about custom Shopify layout and its impact
• Factors to consider while designing a custom Shopify theme
• Top 10 Stores using custom Shopify theme
• How can you increase sales on Shopify by using a custom Shopify theme?
• Analyzing a Shopify Custom Theme Stores
• Why hire Atlas SoftWeb for your store’s custom Shopify theme?

Some Statistics that suggest custom Shopify theme can help increase sales:

Statistics suggest that a custom layout can have a significant impact on the success of an eCommerce store. By creating a visually appealing, user-friendly, and optimized website, you can increase engagement, build trust and credibility, and ultimately drive more sales and revenue.

1. According to a study by Nielsen Norman Group, users spend an average of 10-20 seconds on a website before deciding to stay or leave. A custom layout that is visually appealing and easy to navigate can capture the user’s attention and encourage them to explore the website further.
2. In a study by Adobe, 38% of people stated that they would stop engaging with a website if the content or layout was unattractive. A custom layout that reflects your brand and appeals to your target audience can keep customers engaged and increase the likelihood of them making a purchase.
3. A study by VWO found that by redesigning the homepage of an eCommerce store with a custom layout, they increased their conversion rate by 21%. A custom layout that is optimized for conversions and encourages customers to take action can lead to increased sales and revenue.
4. According to a survey by Baymard Institute, 94% of users cite design-related issues as the reason they mistrusted or rejected a website. A custom layout that is user-friendly, easy to navigate, and optimized for mobile devices can build trust and credibility with customers, increasing the likelihood of them making a purchase.
5. In a survey by Blue Fountain Media, 81% of people said they would leave a website if it was not optimized for mobile devices. A custom layout that is responsive and optimized for mobile devices can improve the user experience, making it easier for customers to browse and make purchases on your eCommerce store.

What are the factors to consider while designing a customized Shopify theme?

When designing a custom Shopify theme, there are several factors to consider to ensure a high-quality and effective website. Some important factors include:

• Branding: A fresh Shopify theme should reflect your brand’s personality and values, including your logo, colors, and typography.
• User Experience (UX): The website should be easy to navigate, with a clear hierarchy of information and intuitive user flow.
• Mobile Responsiveness: Since a majority of internet users browse on mobile devices, you should optimize your custom Shopify theme for smaller screens to ensure a seamless experience across all devices.
• Page Speed: Page speed is a critical factor in user experience and SEO rankings. A Shopify theme built from scratch should be designed with performance in mind, ensuring fast load times.
• SEO Optimization: You should optimize your custom Shopify theme for search engine rankings, including proper use of headings, meta descriptions, and alt tags.
• Conversion Optimization: The theme should be designed to encourage conversions, including clear calls-to-action, a simplified checkout process, and product page optimizations.
• Customizability: The theme should be easily customizable, allowing you to make changes and updates as needed.
• Security: A custom Shopify theme should be built with security in mind, including SSL certification, data protection, and secure payment processing.

By considering these factors when designing a custom Shopify theme, you can ensure a high-quality website that reflects your brand, provides an excellent user experience, and drives conversions and sales.

Also read:

• 6 Tips to Increase the Conversion Rates of Your eCommerce Store
• 7 tips to build ecommerce store for your retail business

Top Custom Shopify Theme Stores:

Here are examples of stores with excellent custom Shopify theme:

1. Gymshark – a fitness apparel brand that uses a custom Shopify theme to showcase its products and offer a seamless checkout experience.
2. KITH – a fashion and lifestyle brand that uses a custom Shopify theme to create a unique and engaging online shopping experience.
3. Glitzy Girls Boutique: fastest growing plus size boutique in America! In a world where fashion is focused primarily on standard sized
4. Allbirds – a sustainable footwear brand that uses a custom Shopify theme to highlight its commitment to eco-friendly materials and production processes.
5. MVMT – a watch and accessory brand that uses a custom Shopify theme to showcase its products and offer a streamlined checkout process.
6. Kylie Cosmetics – a beauty brand that uses a custom Shopify theme to create a visually stunning and user-friendly online store.
7. Fashion Nova – a fashion brand that uses a custom Shopify theme to create an immersive and engaging online shopping experience.
8. Rothy’s – a sustainable footwear brand that uses a custom Shopify theme to showcase its products and offer a seamless checkout experience.
9. Boll & Branch – a luxury bedding brand that uses a custom Shopify theme to highlight its commitment to sustainability and ethical production practices.
10. Death Wish Coffee – a coffee brand that uses a custom Shopify theme to create an engaging and immersive online shopping experience.

How can you increase sales on Shopify by using a customized Shopify theme?

Using a custom Shopify theme can help improve the user experience of your online store, which can lead to increased sales. Here are some ways you can leverage a custom Shopify theme to boost your sales:

• Improve Website Speed: Website speed is critical for online sales. By having a custom Shopify theme you can optimize website speed and make your store load faster. A faster website can lead to better customer experiences and higher conversion rates.
• Branding and Design: You can stand out from the competition by having a custom Shopify theme that is tailored to your brand’s unique style and messaging. A visually appealing and engaging design can help create a positive first impression and encourage customers to explore your products.
• Improve Navigation: Custom Shopify themes can be designed to make it easier for customers to navigate your store and find the products they are looking for. A well-organized navigation menu and clear product categories can improve the shopping experience and encourage customers to make purchases.
• Optimize Product Pages: Custom Shopify themes can be optimized to highlight your products and provide customers with all the information they need to make a purchase decision. Clear and detailed product descriptions, high-quality product images, and customer reviews can all help boost sales.
• Mobile Responsiveness: It is essential for today’s mobile-first consumers. A mobile-friendly website can improve the user experience and encourage customers to make purchases on the go. It is easy to implement responsive layouts in Shopify theme built from scratch.

By leveraging these features and benefits of a custom Shopify theme, you can create a more engaging and streamlined shopping experience for your customers, which can lead to increased sales and revenue for your online store.

Analysing a Shopify Store:

Let us analyse few websites that use custom Shopify themes by examining its various components to assess its overall effectiveness, user experience, and potential for customization.

We will take The Dog Bakery website as a classical example

• Visually appealing:

The website has an attractive design with vibrant colors, engaging imagery, and a clean layout. This can capture the attention of visitors and create a positive first impression.

• Easy navigation:

The website has a simple and intuitive navigation structure that allows users to easily find the information they are looking for. This can improve the user experience and increase engagement.

• Personalization:

The website offers personalized recommendations for products based on the user’s browsing and purchase history. This can create a sense of individual attention and improve the customer experience.

• Quality products:

The website offers high-quality and natural products for dogs, which can appeal to pet owners who are looking for healthy and safe options for their pets.

• Community engagement:

The website dedicates a section on the website to feature customers and their pets. This creates a sense of community and encourages engagement with the brand.

The Return on Investment of having a Custom Shopify Theme:

As per the data available in the public domains for The Dog Bakery here are some analysis:

Source: worthofweb.com

Source: neilpatel.com

Hire Atlas SoftWeb for your store’s custom Shopify theme:

At Atlas SoftWeb, we specialize in creating custom Shopify themes tailored to meet the unique needs of your online store. Our experienced team of designers and developers will collaborate with you closely to create a visually stunning, user-friendly, and sales-optimized theme.

We understand that every online store differs, and hence, we adopt a personalized approach to each project we undertake. Whether you need a theme that showcases your brand’s unique style and messaging or one that’s optimized for speed and performance, we possess the expertise and creativity to deliver it.

We guarantee that our team has proficiency in the latest Shopify design and development best practices, and we’ll make your custom theme fully responsive, SEO-optimized, and designed to turn visitors into loyal customers.

With Atlas SoftWeb, you can expect:

• A team of experienced designers and developers who are dedicated to your project’s success
• A fully-customized Shopify theme that is tailored to your brand’s unique needs and style
• A user-friendly and engaging shopping experience that encourages visitors to make purchases
• Ongoing support and maintenance to ensure that your theme is always up-to-date and optimized for sales

Don’t settle for a generic Shopify theme that doesn’t fully represent your brand or meet your online store’s unique needs. Hire Shopify developer from Atlas today to take your online store to the next level with a custom Shopify theme that is designed to convert visitors into loyal customers.