Nearly 40% of consumers will stop engaging with a website that looks unattractive. In fact, 48% say a website’s design is the number one factor they consider to determine a company’s credibility. Meanwhile, 47% of people expect a website to load within 2 seconds or less.
An old, slow, outdated website could hurt your company’s future success. Before that can happen, consider hiring a website design company this year. With their help, you can turn your business website into an effective marketing tool.
On the fence about hiring a website development and design team? Read on to discover how hiring designers will benefit your brand today!
Over 80% of consumers say being treated like a person is important to winning their business. Meanwhile, 74% get annoyed when web content fails to align with their interests. Another 63% expect personalization as a standard of service.
Over 50% will even switch brands if a company fails to personalize communications.
In order to appeal to your target audience through your business website, you need to understand who they are and what they care about. You also need to understand how consumers behave while online. Otherwise, you could struggle to understand and meet their needs or expectations.
Gathering this research and applying it to your web design can take time.
Instead, consider working with an experienced website design company. Try to find a team that’s helped businesses like yours in the past. These teams will have a better understanding of your niche and customers.
The information they gather will help them design and develop your website with your target audience in mind.
You can create personalized experiences for your customers to better appeal to their needs. You might have an easier time converting those visitors into paying customers as a result.
Improve Your Entire Strategy
Your business website will operate as the backbone of your entire digital marketing strategy.
For example, you can add a lead magnet to your website to build your email list. Then, you can use email marketing to nurture your leads. Email marketing will help you remain top-of-mind with your target audience.
Google will look at your website to determine your search engine rankings. Higher rankings will help you appeal to more customers online.
The Google Ads platform will also consider the landing page experience you offer visitors. A positive experience can reduce your cost-per-click. A lower cost-per-click can save you money while boosting your ROI.
A well-designed website will also ensure your “doors” remain open 24/7. If you’re closed for the day, consumers can still explore your site to learn about your business.
Remember, consumers will review your site to determine your credibility. If they like what they see, they might convert on the page. If they’re not impressed, they’ll leave and turn to your competitors instead.
Businesses that don’t yet have an online presence need to create a website to appeal to online consumers. Otherwise, you might miss an opportunity to generate more leads and sales.
Boost Your SEO Rankings
Search engine optimization (SEO) will help your web content appear higher on search engine result pages (SERPs). Higher rankings will help you generate more:
- Brand awareness
- Website traffic
- Leads and sales
Since SEO is a cost-effective strategy, it can also boost your ROI.
Google will review the user experience (UX) across your site to determine your rankings. If your site isn’t fast, mobile-optimized, or secure, your rankings will drop. You could miss the chance to reach would-be customers online.
Hiring a website design company can help you boost your SEO rankings.
Look for an agency that knows how to appeal to Google’s Core Web Vitals. They can improve the technical SEO across your site, helping you reach more customers.
Improve Your CPC
Businesses also use pay-per-click (PPC) advertising to reach consumers on search engines, other sites, and social media platforms. When someone clicks on your digital ads, they’ll reach a landing page on your website. Google Ads will consider the user’s landing page experience to determine your cost-per-click (CPC).
A negative experience could cause your ads to drop on search engine result pages. Your CPC will increase, hurting your ROI.
Working with a website development and design team can help you create better landing pages. Then, you can reduce your CPC, improve your rankings, and boost sales.
A Better User Experience
Nearly 90% of people won’t return to a website after a bad user experience. In fact, 70% of online businesses fail due to bad usability. Bad mobile optimization annoys nearly 50% of users, too.
Remember, the UX on your site can benefit your SEO and PPC campaigns. It can also help you generate more leads and sales. Otherwise, people will leave without exploring your content.
As people leave, you could struggle to reach more customers in the future.
An experienced web developer can improve the UX across your site. As the UX improves, you might have an easier time gaining fresh leads or online sales.
Keep Up With Trends
New web design and development trends will continue popping up over time. If you’re behind these trends, consumers will start to think you’re behind the times. They might decide to turn to your competitors instead.
Not every trend will appeal to your target audience, though.
Working with a website design company will help you apply relevant trends across your website. Then, you can remain relevant and keep appealing to your target audience.
At the same time, you’ll have an easier time competing with businesses that are neglecting to apply these trends themselves.
Leverage Experience and Expertise
You’re busy enough becoming an expert in your industry. You shouldn’t have to become a web design and development expert, too.
Hiring an agency will allow you to leverage their experience and expertise. Then, you can make more informed decisions regarding your business website.
Allowing an agency to create a website for your business will save you time and money, too.
Boosting Brands: Hire a Website Design Company for Your Business
Help your business grow this year! Hire a website design company to turn your business website into a marketing machine. With their experience and expertise, you can ensure your site aligns with your marketing goals.
Then, you can start generating more leads and sales than ever before.
Ready to discover your new website? We can’t wait to help.
Get in touch with our team to get started.