Hire WordPress Freelancer: A Comprehensive Overview with Pros, Cons and Tips

hire wordpress developer

In this blog, let us dive into a comprehensive overview of hiring a WordPress freelancer, including the pros, cons, tips, and alternatives to a WordPress freelancer.

WordPress is the most popular content management system (CMS) in the world, powering over 40% of all websites on the internet. It’s no surprise then that many businesses, both small and large, choose WordPress as their platform of choice for building their online presence. However, not all businesses have the technical expertise or resources to build a WordPress website on their own. This is where hiring a WordPress freelancer comes in.


Listen to the success story of Jane’s boutique:

Jane owns a small boutique that sells handmade clothes and accessories. She wanted to create an online store to reach a wider audience. She hired a WordPress freelancer to design and develop her website, including e-commerce functionality. The freelancer worked closely with Jane to understand her business needs and delivered a beautiful, functional online store that showcased her products and enabled her to reach a wider audience.

Who is a WordPress freelancer?

A WordPress freelancer is an individual who specializes in designing, developing, and customizing WordPress websites for clients on a freelance basis. They typically work independently, offering their services to businesses, organizations, or individuals who require a website but do not have the expertise or resources to create it on their own. WordPress freelancers may have different skill sets, such as website design, development, e-commerce integration, SEO, and content creation. They can work on short-term or long-term projects and may charge hourly, project-based, or retainer-based rates for their services.

What does a WordPress freelancer do?

WordPress freelancer offers a flexible and affordable option for businesses and individuals who need WordPress-related services, without committing to a long-term contract with a larger agency.

  • Website design: Freelancers can create custom designs for WordPress websites, including themes, layouts, and graphics.
  • Website development: Freelancers can build WordPress websites from scratch, including coding, customization, and integration of plugins and other features.
  • Website maintenance: Freelancers can provide ongoing maintenance and support services for WordPress websites, including updates, backups, and security.
  • Website optimization: Freelancers can optimize WordPress websites for speed, performance, and search engine optimization (SEO).
  • Plugin development: Freelancers can create custom plugins for WordPress websites, tailored to specific client needs.
  • Theme customization: Freelancers can modify and customize existing WordPress themes to meet client requirements.
  • Consulting: Freelancers can provide consulting services on WordPress-related topics, such as website strategy, design, development, and maintenance.

Pros of hiring a WordPress freelancer

  • Cost-effectiveness: Hiring a WordPress freelancer can be a cost-effective option for businesses, especially those on a tight budget. Freelancers typically charge lower rates compared to agencies, and businesses can also negotiate their rates to fit within their budget.
  • Customization: Freelancers can provide a more customized solution for businesses as they can tailor their services to fit the specific needs of the business. They can also provide a more personalized experience as they work directly with the business owner.
  • Flexibility: Freelancers offer more flexibility when it comes to working hours and project timelines, as they are not bound by the same restrictions as agencies. This can be beneficial for businesses that require a faster turnaround time for their projects.
  • Specialized skills: Freelancers often specialize in specific areas, such as website design, development, or e-commerce. This can be beneficial for businesses that require a specific set of skills for their project.

Disadvantages of working with a WordPress freelancer

  • Lack of supervision: Freelancers might not receive the same amount of direction and management as organisations, which can cause communication problems and project completion delays.
  • Limited availability: Freelancers may have a limited amount of time available, particularly if they are managing several projects at once. Project completion may be delayed as a result of this.
  • Issues with quality: Since freelancers may not practice the same degree of quality control as agencies, the result may be unpredictable.

How to select a freelance WordPress developer

  • Set your project’s parameters: Be specific about the goals you have for the project and its scope. This will make it easier for you to find a freelancer with the required competencies.
  • Examine their resume: To obtain a sense of the freelancer’s past projects and writing style, look at their portfolio. This will enable you to assess their suitability for your project.
  • Check references: Ask for references from the freelancer and reach out to their previous clients to get feedback on their work and professionalism.
  • Agree on timelines and deliverables: Set clear timelines and deliverables for the project to avoid any misunderstandings or delays.
  • Communicate regularly: Communication is key when working with a freelancer. Make sure you have regular check-ins and updates to ensure the project is on track.

Problems in hiring freelance WordPress developer

Hiring a freelance WordPress developer can be an efficient and cost-effective solution, but it also comes with certain challenges. Some of the common challenges in hiring freelance WordPress developers are:

hire wordpress freelancer
  • Quality of Work: As freelancers work independently, the quality of work may vary from one freelancer to another. You need to do thorough research and assess their previous work to ensure that they have the necessary skills and experience to meet your project’s requirements.
  • Communication: Communication can be a significant challenge when working with freelancers, especially if they are in a different time zone or language barrier. It’s essential to establish clear communication channels and set expectations for response times, deadlines, and updates.
  • Availability: Freelancers often have multiple clients and projects, and it can be challenging to ensure that they will be available when needed. You should establish a clear project timeline and deliverables and discuss availability upfront.
  • Accountability: Freelancers work independently and may not have the same level of accountability as an agency or full-time employee. It’s important to set clear expectations and milestones, and establish a contract that outlines the terms and conditions of the project.
  • Security: WordPress websites often contain sensitive data, and it’s crucial to ensure that the freelancer you hire takes security seriously. You should discuss data privacy and security measures upfront and ensure that the freelancer follows best practices.

How can you reduce these problems while hiring a WordPress freelancer?

While there are challenges in hiring a freelance WordPress developer, these can be overcome with clear communication, research, and establishing a good working relationship.

If you have a larger project that requires a team of experts with different skills, a WordPress agency may be a better option. An agency can provide a comprehensive approach to your project, including design, development, and marketing, and may have a larger pool of resources to draw from. Agencies also tend to have more established processes and quality control measures in place.

On the other hand, if you have a smaller project or a limited budget, a WordPress freelancer may be a better choice. Freelancers often have lower rates than agencies and can offer more personalized attention to your project. Freelancers may also have more flexibility in their schedules and be able to accommodate a quicker turnaround time.

Why hire a WordPress agency and not a WordPress freelancer?

While a freelancer can be a cost-effective and flexible solution, a WordPress agency can provide a more comprehensive, efficient, and reliable solution for larger or more complex projects.

hire wordpress agency
  • Expertise: WordPress agencies typically have a team of experts with a range of skills, including design, development, marketing, and project management. This can provide a more comprehensive solution than a freelancer who may specialize in only one area.
  • Resources: Agencies have more resources at their disposal, including software tools, training, and quality control measures. This can result in a more efficient and effective project outcome.
  • Experience: Agencies often have more experience working on a wide range of projects, including complex and large-scale websites. This can give them insights and best practices that can benefit your project.
  • Scalability: Agencies can scale up or down depending on your project’s needs, and they can handle multiple projects simultaneously. This provides more flexibility and responsiveness than a freelancer who may have limited capacity.
  • Accountability: Agencies typically have more accountability than freelancers, as they have a reputation to uphold and more established processes and contracts. This can provide more peace of mind and reduce the risk of project delays or complications.

When considering whether to hire an agency or freelancer, it’s important to evaluate their experience, portfolio, and client testimonials. You should also consider their communication skills and availability to ensure that they can meet your project’s requirements.

Hiring the best WordPress agency

As a leading WordPress agency, Atlas SoftWeb have helped countless businesses build and grow their online presence with our expertise in WordPress development, customization, and optimization. Our team of highly skilled and experienced developers, designers, and digital marketers work together to provide tailor-made solutions that meet your unique business needs.

At Atlas SoftWeb, we believe that a successful online business requires more than just a pretty website. That’s why we offer a full suite of services that covers every aspect of WordPress development, from design to development to maintenance and support. We specialize in building custom WordPress themes and plugins that are optimized for performance, security, and user experience.

We also offer a wide range of digital marketing services, including SEO, PPC, social media marketing, and content marketing, to help you reach and engage your target audience and drive more traffic and sales to your website. Our team of marketing experts will work closely with you to develop a customized marketing strategy that aligns with your business goals and budget.

When you choose Atlas SoftWeb as your WordPress agency, you can rest assured that you are in good hands. We have a proven track record of delivering high-quality solutions that exceed our clients’ expectations. We are committed to providing exceptional customer service and support, and we work closely with our clients to ensure their satisfaction at every step of the way.


Hiring a WordPress freelancer can be a great option for businesses looking to build a website but lack the technical expertise or resources to do so on their own. While there are pros and cons to hiring a freelancer, businesses can take steps to mitigate the risks by defining their project scope, reviewing the freelancer’s portfolio and references, agreeing on timelines and deliverables, and communicating regularly. Examples such as Jane’s Boutique demonstrate how hiring a WordPress freelancer can lead to successful website development projects that meet business needs and achieve online goals. Overall, a careful selection process and effective communication can ensure that businesses reap the benefits of hiring a WordPress freelancer while minimizing the potential downsides.

So, if you want to take your business to the next level, choose Atlas SoftWeb as your WordPress agency. Contact us today to schedule a consultation and learn more about how we can help you achieve your online business goals.

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