Category: SEO

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Blogs are our expert discrete, informal diary-style views. Our developers, designers, marketing personnel have got immense experience and would love to share their views with you.

The Do’s and Don’ts of E-commerce SEO

The online marketplace is continuously evolving. New trends are constantly emerging in digital devices and channels and along with it, consumer behavior is also changing. The way consumers shop online is changing every day. For this reason, SEO algorithms are also dynamic and becoming more sophisticated day by day. So, to stay competitive in this age of omnichannel commerce, you have to keep pace with the latest trends and deliver engaging, appealing and valuable content that enables shoppers to purchase...

All you need to know about Google SEO Updates and Algorithms!

As Google is the pioneer and the flag bearer of search marketing, keeping pace with the latest Google SEO and Algorithm updates is vital to enhance optimization of your website. Below are some of the most important updates of Google SEO and Algorithms. 1. Google Hummingbird Update This update which was launched in August 2013, plays a significant role in deciding the ranking of websites. The name Humming bird comes from its ability to be “precise and flat”. This update...

Introduction to the new rich card features in Google Webmaster

Google first introduced rich cards in the US in 2016, which created a new way for site owners to present previews of their content on the search results page. On 17th May 2017, Google announced the new rich card feature, available for use to site owners all over the world. As explained by Google, “Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to...

Everything You Need to Know About Google Stop Words

Stopwords. You wonder what the name denotes, right? Simple! Stopwords are the words which are given the least importance by the search engines while turning up the related results for the user. Examples are ‘a’, ‘an’, ‘the’, ‘as’, ‘is’, ‘of’, ‘many’, etc. Mostly, in the body of the blog posts currently present in the web, almost 25% of the content is occupied by such Stopwords. The search engines maintain a list of stopwords which are carefully avoided though they are...

SEO Checklist You Need to Follow Before Going Live

Website developers have to be as well informed and shrewd as SEO practitioners, when it comes to creating a website with a solid SEO foundation. Developing a website requires some technical skills and SEO requires a totally different set of technical skills. Every time a new website is started, the makers have to go through Google's webmaster guidelines again and again, in order to stay ahead in the game of SEO. Website checklist includes things like structured data, site speed...

SEO Trends to Watch Out in 2017

SEO or Search Engine Optimization is a very competitive game, where it's all about staying ahead of your competitors. The world of SEO changes frequently. With new techniques coming up, in order to stay in the game, website owners have to be aware of how search engines are changing and in the same way write their content and make their SEO strategy. 2017 is sure going to be an interesting year in the world of SEO, with many new trends...

Important SEO Techniques to Follow

Whether you are just getting your business in the online world or still working on the ways to boost your online presence, it might be wise to try WordPress. Started out as blogging platform, WordPress has now evolved into a full-fledged web development platform. Powering millions of websites worldwide, this open source technology has been fruitful in developing highly interactive, appealing and responsive websites. So, if you have made up your mind and decided to launch your brand new website...

Google refreshes Penguin Faster

The off-site SEO professionals will reap the rewarding results from the faster Penguin refreshment. The Google engineers are working hard for a solution to refresh Penguin faster. For last 11 months and 6 days, the Google users have been using Penguin 2.1. But, now the Google professionals have decided to update the Penguin 2.1. It will refresh quickly and provide more authentic data and will positively affect to the off-page optimization experts. Those who were favoring spam on the web,...

No more Authorship on Google!

John Mueller, a Google representative announced on his Google+ that Google has dropped support for Authorship from August 29, 2014. As per the announcement, you can see the major change in the algorithm. Now, the Google authorship images, profile photos cannot be seen as it has been revolutionized from the algorithm. At present, the Authorship has become more competitive because of the dramatic shift in the Google algorithm. It has been removed from the search results interface and behind the...