Category: Blog

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99% of Advertising Doesn’t Sell a Thing

A man has unlimited wishes and desires. Desires, no matter how practical or unrealistic, is a powerful driving force. A desire is produced and the man works towards fulfilling this desire. In working towards this direction, man has to work under two constraints. Firstly, he has unlimited desires and secondly, he has limited money income. He has to pay in order to fulfill his desires. Desire is a moving vehicle whereas rationality is the navigator. How can the man fulfill...

Participative Management – Engaging people at the workplace!

“Employees who believe that management is concerned about them as a whole person – not just an employee – are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.” – Anne M. Mulcahy Participatory management, a new style in the workplace management, is the practice of empowering members of a group, such as employees of a company, to participate in organizational decision making. Some companies are admired for the way they keep their employees...

Increasing Lead Generation with Marketo

What is Marketo? Founded in 2006, Marketo today has become a leading vendor in the space commonly known as “Marketing Automation”. Marketo provides a cloud-based engagement marketing software which enables organizations to engage in engagement marketing. This platform enables the execution, management and analytical measurement of marketing activities and customer interactions. With Marketo, you can design, build, and market the engagement marketing platform with integrated applications which include marketing automation, email marketing, mobile engagement, social marketing, digital ads, web personalization,...

Introduction to Polymer.JS – A JavaScript library

Polymer is an open source, cross-platform library which provides supports for building custom HTML elements with Web components. Polymer takes advantage of the emerging web components standards and thus the arrival of Polymer is a treat to the developers who are eager to build modern web technologies. Polymer is a library that enables you to use web components specs called Polyfills. In addition to Polyfills, it has its own set of elements which can be useful in creating your own...

7 tips for optimizing page load time?

Do you know that more than 83% visitors expect a page to load within 3 seconds or less and more than 40% visitors abandon a webpage if it takes more than 3 seconds to load? The web page load time is a crucial factor that determines whether a visitor will indulge in your page or part his way. In fact, Google considers page load time to be one of the 200 factors that influence a website’s position in the organic...

Parametric Human Project

About Parametric Human Parametric Human is a nonprofit organization striving to make a centralized platform for human data collection and curation that supports precision health. This platform provides the members of Para Human Project an access to cloud based and secured data repository to aid their research and contribute to the growing statistically based understanding of the human body. The organization is building an access-controlled repository for the secure storage, organization, and curation of digital human data. Industry Medical Research...

The Ink Library

About The Ink Library The ink library is an online artwork and design library where creativity and design skills are put together and made accessible to anyone in the world. It gives access to the works of best artists, illustrators and pattern designers in the world. The art work is put together and organized in handy books available for download by anyone who seeks design skills or art inspiration. It is also an online marketplace where artists can publish and...

Improve Mobile Usability With Google Webmaster Tools

Google announced this new feature to track mobile usability way back in 2014. However, since 2014 the importance of this feature has only increased. Companies, today highly invest in making their websites attractive and user friendly. Though many companies only claim and do not deliver on that promise, most of the websites today have evolved and are providing great usability and user experience. It is 2017 and the mobile usage by an average consumer for accessing information or simply shopping,...

6 Effective tips for successful Business Development

Successfully running a business is as difficult as establishing one. Worldwide, entrepreneurs have now realized the importance of hiring a skilled business developer. For a business to grow, it must work out the core dynamics of business development and carry out different strategies to achieve massive and scalable growth. Below are some tips to help make your business development efforts a success. 1. Invest in the right business developer A company’s human resource is the most important asset, whether it...