COSRX – Expecting Tomorrow

Industry: Skincare | Beauty

About COSRX

COSRX is a leading Korean brand that produces skin-care products with skin-friendly ingredients that alleviate irritated skin. Ever since their inception, they are focused on providing a better tomorrow to the customers. They have been trying to provide solutions to customers all over the world since 2015 and make products that focus on effective ingredients. They feel that whatever you put on your skin has to be important, so they have kept it all natural and use cruelty free skin friendly ingredients. They manufacture and sell skin-care products like serums, spot cream, sheet masks, skin toner, skin-care kits and many more such items.

Our Challenges

Being a skin care brand so fierce and holding their ground with all natural ingredients that makes people worry-free and skin clearer, they wanted their website to also resonate the same.

A shopping cart mainly consists of three elements:

  • Storing product information.
  • It is a gateway for catalog, order and customer management.
  • It gives one the correct information about products, categories and website information.

The audience of their website was facing issues with order processing. Going back and forth to add products was a herculean task which most of the time resulted in cart abandonment. Also, whenever a new product was added to the cart, the customer had to refresh the page to see the new price.

The major issues were with the cart features. And to give the best shopping cart experience to your customers is the crux of your online business. An online shopping cart connects shopping with buying, and your vision to your ROI.

It is the ‘basket’ or ‘shelf’ for a customer, if that shelf isn’t user-friendly, you would experience higher abandonment rates, less loyal customers and poor website ranking as well.

Also, since it’s a skincare brand, customers would like to read the reviews of the people who have used the products. And with different kinds of people in the world, there would be different ways of wanting to check the reviews like by checking out the after application skin, or the kind of packaging, or what is the colour of the product when applied to the skin, a video of any customer using the product and so on. It is always great to provide ease of options.

Final Takeaway

The problems we encountered while surfing on the website were plenty and needed serious transformation.

The website was powered by Magento CMS. So, the first thing that the website needed was to migrate from Magento 1 to Magento 2. We backed up the data, and migrated the whole website to a new version of the CMS. This was needed as Magento was ending its support to all websites on the Magento 1 version.

We developed a responsive Magento theme so that customers on all popular devices like tablets, smartphones, PC or laptop, could see the website and navigate it easily irrespective of the device they are using.

We then enhanced the website with powerful ecommerce features like,

Add to cart pop-up:
We added the ‘Add to cart pop up’ feature wherein the customers can add a product to the cart without refreshing the page. The product once added will show in the cart instantly.

Minicart Customization:
For the minicart, we redesigned the entire structure. We also added the custom shipping rate feature which the admin can change from backend. We have also made this responsive which can be viewed on popular devices.

OnChange Price update full cart page:
On the cart page of the COSRX website, we developed a functionality where when the product quality was changed, the full cart page would refresh without loading the full page again.

Customization on Product Reviews:
This functionality was added to the product detail page. This feature helped calculate the customer ratings and it would appear as “N% of people recommend this product”. So, this would help people decide to buy a product quicker. This feature also counters the number of reviews as per the ratings.

Also, the new visitors who are in search and want to go through various reviews can filter as per different criterias like recommendation, filter as per images/videos, show reviews with only text, sort reviews by date or by ratings.

If the customer wants to see a list of images and videos, they can do so through a grid view.

The customer could also write a review and could upload images or video too.

In addition, the customer can enhance the images and videos while writing the review on product pages.

Services Atlas Provided

  • Magento setup
  • Magento web development
  • Responsive Magento theme development
  • Magento performance tuning
  • Migrate Magento 1 to Magento 2

Technologies Used:

  • Git
  • Magento Cloud
  • PHP 7.1
  • Jquery
  • Magento 2 EE
  • Javascript
  • MariaDB

Conclusion

Providing customers the facility to ease out the troubles on the website will lead to more loyal customers and sales. It tells one that the owner has well-thought about the comfort of its customers.
And we understand that a majority of online store owners can’t afford to shell time on troubleshooting or learning to understand a difficult programme, so if there are issues and your website is not user-friendly, business will stop if you don’t have anyone to help you out!

But, as long as Atlas SoftWeb is in the market, you’d never have to feel like you aren’t up to the mark with what you had imagined when you started the business. We are a leading and award winning ecommerce web development company that can turn any dream into reality! Our team of experts are always on their toes to answer your questions and assist you with any challenges you may come across.

Contact us now and rule the arena of the ecommerce world!