Whether big or small, data analysis is important for every company, it helps the company grow, to be more accurate and to serve better. In any company all decisions are taken only after proper analysis of data related to different things like incomes, expenses, investments, liabilities, customer behaviour etc. And decisions influence the company in big ways, while a wrong decision can bring it down, a right choice made can take it to new levels. Importance of data analysis cannot be stressed more.
Gathering data, making the correct calculations, ensuring everything has been considered and drawing the conclusions is a difficult job and needs high level of accuracy. If you were to do it manually, there are all chances of going wrong, but you need not worry, as there are tools to make the job easier for you, especially if you are using Magento for your online store.
Your online store’s success depends to a large extend on your customers. Hence it is important for you understand your customers well. You would be already using some tools to help you do the job. However there is always a window open to let something new in, and aid you do better. Two data analysis tools worth mentioning here are Google Universal Analytics and Enhanced Ecommerce module and New Relic Module.
Both these modules have been developed and made available to you absolutely free by Blue Acron. Yes, the tool is sure to help you, however it is not instant, you will still need to register with Google. If you are already using Google Analytics you will have to upgrade it. And if you are not using any extensions then this becomes easier. You then simply need to install the extension to be ready to begin. Just a few steps and you will in charge of your site’s data analysis.
Resourced From:Priceless Information – Business Analytics on Magento