Building an E-commerce platform is the best way to promote your brand and services. It makes your business visible in the virtual world. When it comes to choosing an ecommerce web development platform, merchants are spoilt with choices. Because there are a number of open-source and proprietary software solutions available in the digital market. But when it comes to popularity, Shopify and Magento tops the list. Both Shopify and Magento are online store development platforms used for E-Commerce store development and management. However, these two differ from each other in many ways and the latter shall be taken into account and in a more detailed manner.
Shopify provides the advantage of hosted solution where the customer’s store is hosted and it is a commercial product where you need to pay for the services. Magento on the other hand is free open source software. While Shopify is a self-hosted platform, Magento requires you to provide your own hosting. Installation, setup and configuring the platform are essential for creating the Magento store. Magento is powerful to use and can be maintained on an ongoing basis. There are a virtually unlimited number of items in Magento community that can be used to enhance the functionality of a web store. But it should be made sure that too many products should not be added because the host severs performance and site loading speed may slow down. Calculation of shipping charges is flexible and powerful which is basic and essential for selling tangible goods via the virtual world. Discount code and calculation functionalities are provided by Magento which makes the overall shopping experience quick and hassle-free.
A large number of free themes are available with this open source technology which provides your online store with a personal touch according to the products or services sold. Paid premium theme is available, which will cost you just $1 and responsive templates are also provided which can be accustomed on any mobile device. Responsive design is default on both Community and Enterprise Editions of Magento. A whopping 500+ Apps, add-ons are available in both free and paid versions which will help the business in expanding and enhancing the functionality of the online store. Shopify doesn’t offer multi-lingual support whereas Magento is built with multi-lingual and multi-currency support. In order to help the online store drive more traffic via search engines, an extensive form of SEO is provided. Strong customization capabilities are integrated to the Magento platform which allows the business to edit HTML/CSS code, which in turn allows you to control the design of your web page.
Both Shopify and Magento comes with a well-designed and intuitive user interface which makes it easier for the users to create, run and manage the online store. The final choice of selecting a ecommerce web development platform boils down the unique needs, budget limits and specifications of the users.