Marketing to let your customers know that you have them covered when the time comes! Through Email marketing, you will be ale to increase both engagement and demand ahead of your competition and enjoy great returns.
Here are a few tips to help you make the most Email Marketing
Know your audience
Knowing your audience is the starting point. Your email marketing campaign will only be successful if you send out the right emails to the right audience based on their interests and past purchases. Every subscriber in your list is different, hence, it will be a big mistake to send everyone the same message. Email list segmentation can help you send the right message to the right people. Segmenting your list based on age, gender, location, personas and other characteristics can help you send out relevant emails.
Adding a personal element to your emails will make them stand apart from the gazillion emails people receive everyday. By using customised messages, tailored subject lines, greetings, offers relevant to past purchases, you can make your customers feel special and exclusive, which increases the chance of doing business with you. Email with a personalised subject line or greetings, have more chances of being opened, read and even responded to as compared to a non-personalises subject line or greeting. Personalisation is what makes your emails be different than the marketing clutter.
Dedicated landing pages
Most of the time, your readers will click through your sent emails and reach your homepage or product page. In order to boost conversions and get best return from your investment, it always makes sense to create a dedicated landing page and direct your email traffic to it.
People today are always on the go. They check their emails while commuting, on their coffee breaks, and seldom on their computers. In fact, 66% of email opens occur on smartphones or tablets. If your emails contains unnecessary graphics or animation, unreadable text, and is not optimised for mobile viewing, then you are potentially missing out on a huge number of clicks.
Make it easy to unsubscribe
This may sound contradicting our mission here, but the freedom to unsubscribe is actually good for both the parties. It may seem that by providing the unsubscribe option, you are cutting off the conversation, but if a user wants to stop receiving emails from you, they will flag your emails as spam which will cause you problems in the future. Hence, it is better to let them have the deciding say.
It is important that Email marketing and social marketing are carried out with a well planned strategy. A seasoned email marketer can definitely help convert your subscribers into sales. Speak to our executives at Atlas SoftWeb to know more about email marketing. We have custom email marketing packages for each of our client.