Best Website Design Process Developed by Gavin Cooper

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Gavin Cooper introduces a process for website design involves

  • Initiate plan
  • Understand the users
  • Build a content strategy
  • Create prototypes
  • Visualize
  • Production
  • Launch + monitor

This process is crisp and has proven to be successful when adapted with Agile Development methodology for website design and development across requirements and brands. Understanding brand goals through briefing and analysis during the initial stage of development helps in setting up processes and workflow for seamless execution between teams. Building user personas and offering friendly navigation experiences across your websites by designing wireframes and mock-up designs that communicate with users help retain their interest in your brand. Choosing the right platform for coding and using top-notch technologies to build web pages with strategically placed creatives and touch points will help convert your visitors into brand loyalists.  While building a website from scratch these aspects must be considered across stages of development and deliverables. 

Detailed Website Design Process Developed by Gavin Cooper

Atlas SoftWeb, believes in Cooper’s website design process. The process involves seven stages as described below:

  • Initiate plan:
    • Reaffirm business goals, 
    • Establish team, roles, and responsibilities
    • Review brand brief and positioning
    • Identify critical success factors
    • Develop workflow, timeline, and budget
    • Establish communications protocol
    • Conduct competitive audits and SEO analysis
    • Establish best practices.
  • Understand the users:
    • Identify users and build user personas
    • Assess user goals
    • Gain insights from key users
    • Create site use scenarios
    • Consider the mobile experience
    • Consider social experience
  • Build a content strategy:
    • Conduct keyword research
    • Clarify content management responsibilities
    • Forecast twelve-month content rollout, considering the website will opt for yearly maintenance.
    • Develop an SEO content strategy
    • Evaluate possible social media outlets
    • Develop information architecture
    • Map content to approved navigation.
  • Create prototypes:
    • Decide on information architecture
    • Examine interface possibilities
    • Build site wireframe
    • Conduct usability testing
    • Refine prototype based on usability results
    • Retest to measure improvement
    • Map content to wireframe
    • Start to outline development plan
  • Visualize:
    • Review brand brief and design guidelines
    • Design master pages
    • Design social media pages
    • Consider all relevant devices
    • Utilize usability design principals
    • Produce all text, photography, and video
    • Refine and finalize the design for consistency
    • Optimize content for search engines.
  • Production:
    • Confirm the development plan
    • Code the front end
    • Implement CMS or eCommerce
    • Implement on-page SEO
    • Populate the site with content
    • Implement a website reporting structure
    • Launch beta for key decision-makers
    • Test design + functionality among browsers and devices
    • Make adjustments as necessary
  • Launch + monitor:
    • Promote site launch internally
    • Promote site launch externally
    • Disseminate user-friendly guidelines
    • Launch website
    • Implement analytic assessment
    • Communicate successes and impact
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