There was a time, not so long ago, when outstanding qualifications and references were all that was required to get patients in the door and run a thriving business. Then there were the days when all you needed was a website containing your practice’s information and offerings. Then came a great era when the beauty of a location triumphed over all. Those days, however, are no longer.
The internet is rapidly changing, expanding, and moving. Everyone now has a website, and the majority of them are both informative and attractive. The most successful websites are those that take advantage of the web’s ecosystem, which includes design, user experiences, content, search, information, and, more importantly, trust factors.
Atlas SoftWeb has been associated with many medical associations & organisations and has built their brand through an effective & fully-functional MedEd and Medical websites. We believe that there are a few characteristics that should be considered before you dive into the world of development services.
Let’s look at the eight most important characteristics of a medical website that not only attracts users but also turns them into paying customers.
Characteristic 01 | Strategy
Examine yourself in the mirror
STOP BEFORE YOU EVEN GET STARTED. Taking a minute to look in the mirror and understanding who you are is the most critical step in strategizing your website construction. Take some time to consider what you want your website to portray to your clients about yourself and your practice. What is the name of your company? What is the tone of your voice? What distinguishes you from the competition? What are your USPs (unique selling propositions)? What distinguishes you from the competition?
Take some time to figure out who your audience is once you’ve figured out who you are. Simply said, if your website does not communicate to your target demographic, you will lose. Investigate the kind of clients who will be visiting your practice and ensure that your website is designed with them in mind. A Medical Spa, for example, would not design their website with masculine colours, typefaces, or artwork…
Set Your Goal
Yes, we understand that the purpose of any medical website is to attract new patients to the clinic. A well-defined website strategy, on the other hand, goes further. It’s critical to know what your websites’ objectives are. Perhaps it’s to serve as an informative resource for your visitors and thereby convert patients. Perhaps it’s creating a simple website whose primary goal is to attract visitors to contact you. Perhaps it’s creating a website with the sole purpose of displaying prizes, certifications, before and after photos, and so on. Make certain that the most critical goals for your medical practice’s website are identified.
Planning & Execution
The exciting part is here! And no, we aren’t joking. Consider this the “honeymoon phase” of the website-building phase, as it is far from easy. Everyone is pumped up, enthusiastic, and buzzing with ideas! It’s critical to channel your enthusiasm into planning your website and the entire process from conception to launch. This is the time to create mood boards/style guides, plan out your pages and content, wireframe your layouts, and, most importantly, schedule your projects.