The education sector has become a very competitive market in recent years. The edtech market in India is expected to grow from US$ 750 million in 2020 to US$ 4 billion by 2025. India is now the second-largest market for E-learning, according to KPMG. By 2022, the industry is projected to be worth US$ 2.01 billion, with 9.6 million users, up from US$ 247 million and 1.6 users in 2016.
Another research shows that Facebook is the #1 overall site visited by teachers and students. Also, have become a friend, fan, or follower to support a product, service, company, musical group, etc
In the past, when there were only a few websites that were known to be visited by both teachers and students, advertisers would fight for space on those sites. When it comes to social media marketing (SMM) and search engine optimization (SEO), brand positioning has become more strategic and organic.
Display advertising of today can contribute to a 70% boost in sales revenues at the very least. Particularly when Atlas SoftWeb assists companies in focusing on audiences based on particular factors like interests, demographics, gender, age, etc.
Digital marketing advantages for the education industry include:
Digital marketing is gradually replacing traditional marketing in the educational sector. The days of most students, parents, or professors scouring newspaper ads for a top academic institution are long gone. Additionally, the ability to flip through the Yellow Pages to look up a school’s contact details is no longer available.
The majority of Generation Y has grown overly reliant on technology. Invasion by technology is at its height right now, and that much is evident. One of the most significant economic areas in society is the education sector. The moment has come for traditional educational systems to step up their digital marketing efforts.
Delegate those time-consuming design jobs to a trusted digital marketing agency if you don’t have the time to design all of the university’s promotional materials, such as posters and booklets.
The advantages of digital marketing for the education sector include,
- Target the right audience (parents and students)
Even if you don’t clearly grasp your target audience, digital marketing enables you to extract data to determine which audiences would perform best for you and tailor your campaign around them for your educational institution. Your ability to choose from a variety of targeting options guarantees that each campaign is seen by the appropriate audience.
High conversion with instant feedback.
If you have a website for an educational institute, your audience is always only a few clicks away from enrolling for a course in your educational Institution. Digital marketing has the potential to be seamless and quick, unlike conventional media which needs consumers to get up and make a phone call or visit an Institution for knowing the answers to their query about the course or an institution.
- Cost-effective marketing
Digital marketing offers you cost-effective methods for marketing your educational Institute both locally and globally. Adopting extremely targeted strategies enables even the tiniest organizations to compete with larger ones. Based on its marketing objectives, an educational Institute can choose the best options.
- Personalised marketing
If your client database and website are connected, you can welcome website visitors with relevant offers for the courses offered by your educational institute.
- Multiple Techniques
There are various digital marketing tactics that can be applied by various kinds of Educational institutes. A B2B business that wants foreign leads can employ a completely different approach than a B2C local retailer of clothing. The secret is to continually evaluate the outcomes and, over time, improve strategies and tactics. A successful digital marketing strategy is one that adapts and changes fast as the demands of the educational Institution change.
Listed below are a few of the most popular types of digital marketing you can select from:
- Making content with an SEO focus
- The use of search engines
- Social media advertisements
- The use of video
- Involvement in forums
- The use of social media
- The use of the email
- Track and modify real-time
It is simpler to determine the success of your campaign when you measure your online marketing with web analytics and other online metric tools. You can discover specific information about how visitors interact with your website or react to your ads.
- A more credible brand
Using digital marketing, your educational institution can build brand credibility in a bigger market. Through blogs, you can offer insightful analysis; you can rely on influencers to market your brand; can exchange guest articles with other businesses; can develop case studies, and can turn user participation into content.
Running an effective digital marketing campaign
Running a digital marketing campaign for the education sector is an easy task but executing it effectively so that it gives results is not everyone’s cup of tea. Would you like to know more about what it takes to run an effective digital marketing campaign? Let us share insights on this with you,
- Needs expertise and skill set
- Needs a well-planned blueprint
- It’s teamwork
- Use of technology effectively
- It’s organic and needs patience
- Respect for privacy
- Ensuring security
Building a successful educational Institute requires using digital marketing. You may take advantage of the digital space’s future developments and future-proof any course offered by your Institute by doing so.
Want to know how you can promote your courses and get more admissions? Refer to this space tomorrow!