Acquisition of RJMetrics by Magento: – Chances of better Merchandising

Magento is one of the most preferred e-commerce platform used for building eCommerce sites at Atlas SoftWeb. Magento has announced recently the acquisition of RJMetrics, which is itself known to be the leading cloud based analytical firm providing upshot digital commerce business intelligence.

RJMetrics will be marketed as Magento Analytics and will be installed as an add-on service in all the Magento platforms. Since Magento is already serving reliable analytics extensions, the core platform is estimated to be more powerful after combining with RJMetrics. The combination of both will helps the entrepreneurs to understand and upgrade their business at better level.

This takeover is likely to give better outcomes and improve the merchant experience greatly. It is easy to adopt and integrate even by non-technical users as it allows users to quickly upgrade the enterprise-grade data sets across the wide range of applications to analyze and develop it for effective brand reporting.

According to the Forrester Research reports, most of the firms are using only one-third of the data they had collected. Only 29% of the firms are using the data and analytics appropriately to bring the significant outcomes. So, in this era of cut throat competition, Magento Analytics is mandatory to keep entrepreneurs ahead in the market.

Since the requirements of data and analytics is important to find the new customers, increase the order values and loyalty, Mark Lavelle, the CEO of Magento Commerce states the reason behind merging RJMetrics and Magento Commerce is to provide the robust analytics data to reduce the business risk and lead the better decisions.

The plus points of Magento Analytics as per the information are: –

  1. Advanced customer Insights:- Helps to understand the customers and analyze the customer lifetime value, repurchase rates, inactive customers.

  2. Marketing Campaign ROI:- Percept the campaign performance to improve and optimize the campaigns and suggest where to spend the finance for an impressive campaign.

  3. Audits the customers and personalize them:- It helps to identify the potential customer class. Also helps in targeted promotions.

  4. Multi-brand and cross-border analytics:-Provides powerful yet simpler insights which helps small scale entrepreneurs to compete with large scale entrepreneurs.

  5. Can be set up easily and used by non-IT persons also

  6. Developed specially for the betterment of the e-commerce only:- thus beneficial to merchants in all possible ways.

The motto of RJMetrics is to analyze the data in the best possible way and lead the merchants to make smarter decisions. The addition of Magento platform will explore the opportunities to make the future of commerce analytics brighter and precise, says Robert Moore, CEO of RJMetrics.

For more information about Magento development services and its maintenance you can visit on

About Atlassoftweb: –
Atlas SoftWeb is an accomplished group of developers established in 2011. We are an offshore web developing company providing services like web designing , web development and online marketing brewed with creativity and innovation.

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