7 tips for adding an ecommerce shop to your brick-and-mortar business

ecommerce shop

Brick-and-mortar based businesses can no longer avoid eCommerce shop.

In the current situation of uncertainty due to Covid-19 crisis, retail based small businesses have started finding alternate ways of selling. Quickly adapting to the new ways of doing business will help minimize business losses and ensure upscale growth. One business model that many are adapting is adding an ecommerce shop to their business.

With social distancing to be around for many years to come, integrating an online store to your brick and mortar based retail business has become essential. This model has proven to be successful for many businesses in the early days of lockdown. This guide will help you get started in building an ecommerce shop.

What are you going to sell?

You have sold several products already through retail store and should be having a good inventory. You must identify which products you wish to sell online. An insight from your quarterly sales report will help you find out the top selling products. It is observed that usually these products sell fast online as well.

Start listing top selling products on your ecommerce store and focus on selling them. You should be also consider listing products that are essential during the current situation.

Disney ecommerce shop
Image Source: Website Screenshot / Disney Shop

An example to this would be Disney selling face masks including The Avengers and Baby Yoda masks. It is also donating one million cloth face masks for children and families in underserved and vulnerable communities across the U.S. via MedShare

Choose the right ecommerce platform and domain.

You will need a domain name, as first step towards setting your eCommerce shop. Choose a name that resembles your brand and offerings. Using keyword in domain name will help you in search engine optimization. Various ecommerce platforms such as Shopify, Magento, and WooCommerce simplify your selling process with easy to use interface for uploading goods, managing inventory, processing orders and offering customized customer experience.

Do it yourself eCommerce:

For budget constrained retail merchants who have already got WordPress, start selling online through WooCommerce. It is a great platform for small and medium stores. Shopify offers similar easy to use interface to set up your online store. Shopify is offering an extended 90-day free trial and offers all-in-one ecommerce solution.

Managing inventory efficiently

Product listing and managing inventory stock efficiently on online store is critical. As a retail merchant you understand very well the complexity behind inventory management. Proper synchronization between your retail and online store stock is vital to avoid order cancellation and out of stock issues. Shopify offers Point of Sale for transactions in a physical store or pop-up setting.

Extending online selling through Omnichannel

 Going online opens up new channels for selling. You can sell not just through your ecommerce store but can extend it to other channels such as Amazon, eBay, Flipkart and other marketplace channels. You can now reach out to more customers and sell more through these channels which are well establish and have high SERP and organic traffic.

Get the most out of your chain suppliers.

As a brick-and-mortar business your supply chain partners includes producers, distributors, retailers and customers. However with eCommerce integration, you will now need delivery partners as well in order to deliver the purchased products to customer’s doorsteps. This can be done through direct distributors or fulfillment partners.

Omnichannel solution in ecommerce provide one touch integration across channels offering best customer service experience.

Market your goods online.

Digital Marketing enables you to sell online effectively. It is similar to product marketing executives who help selling products in a store. In eCommerce business, trends show that more traffic you generate, greater is your chance of selling. Creating original and rich contents, social media marketing and email marketing will help you sell online effectively.

Measuring your online sales

As an online merchant it is important to measure online sales. eCommerce platforms provide rich graph driven dashboards that will help measure your daily, weekly and yearly sales. This will help you identify the top selling products and maintain product stocks efficiently. You can identify non performing products and can work with marketing strategist to run campaigns, discounts and offers to boost selling of these products.

Conclusion:

Brick-and-mortar based businesses can no longer avoid eCommerce. It is the new business model that will help businesses grow and scale up. Considering norms of social distancing, businesses must strongly consider contactless delivery model for customers. These tips will help you setup an online store quickly. Atlas SoftWeb offers free ecommerce consultation in finding ways to build your ecommerce system. We are named as Top eCommerce Development Company by Clutch.

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