If there is a most valuable digital asset to any business, it’s undoubtedly its website. It’s the center of their entire digital marketing strategy, online presence, and in most cases, it acts as their primary sales funnel. Well, believe it or not, as many as 28% of businesses still don’t have a website.
Among those that do, many are outdated or have low performance. If you’re one of those businesses, then it’s likely time to make a change. Let’s talk about some of the biggest benefits of professional web design services for your business!
1. Increased User Retention
User engagement and retention are two of the most important factors in your website’s performance. A high bounce rate or low engagement means you’re losing the potential leads you’re drawing into your website.
By building a website with a strong user experience (UX) and appealing user interface (UI), you can keep the traffic you build. Did you know that the average user will leave a website if it doesn’t load within three seconds? How do you think they’ll respond if they don’t know how to navigate to their intended destination?
2. Improved SEO
Search engine optimization (SEO) is one of the primary drivers of organic traffic on the web. Ranking at the top of one high-traffic Google search is enough to keep a business afloat for years to come, and nearly all of it reflects the quality of your website.
Google uses over 200 ranking factors to determine where your website will rank for specific keywords and search intent. Nearly all of these involve the quality of your website. This is because it would reflect poorly on Google’s service if they were promoting low-quality sites or sites with poor usability to their visitors.
For this reason, building a modern, high-quality site will act as a strong foundation for your future SEO strategy. Some of the most important factors include:
- Page loading times
- Mobile-friendly design
- A clean navigation system and XML sitemap
- UX/UI design (measured by user retention and engagement)
- Clear page structure
- Optimized linking structure and images
- 404 errors and redirects
The list goes on, but this is a good start. Combining a quality UX and SEO strategy to work in tandem turns your website into an SEO powerhouse, as the two go hand-in-hand on nearly every front.
3. Increased Conversion Rates
Organic traffic tends to come with higher conversion rates on average, but it doesn’t stop there. Every digital marketing strategy of yours likely directs traffic to your website. This puts your website at the center of your digital marketing efforts.
On your ads, email newsletters, and social media campaigns, the last thing you want is to lose leads due to poor navigation, slow load times, or other issues on your website. By offering an appealing UI, strong UX, and a clear path to the intended destination, you will see a noticeable improvement in your conversion rates.
Paid ads are an ongoing cost that can be overwhelming for small businesses, and the prices are only going up. Why continue to spend more when boosting your website may be all you need? Once your landing pages and marketing funnel are optimized, the need for additional expenses diminishes.
Of course, diversifying your traffic through organic search is also helpful, but even without it, let’s crunch the numbers. With advertising rates at an all-time high, spending $2 per click on a PPC campaign means you’ll need to earn $100 from every customer if you have a conversion rate of 2%.
Instead of spending more with no guaranteed payout, optimize your marketing funnel for more conversions, as it will pay for itself in the long run!
4. Save Money
A DIY website still isn’t free. You will have to pay for the hosting, business plan, and more. One often overlooked expense is website redesign after a DIY website.
This is because DIY websites simply don’t cut it anymore. Think about where the average user spends their online time. We’re not suggesting you need to compete with tech giants, but you do have to acknowledge that they set the standards for the internet.
Well, professional web design services can save you money in the future on redesigns, make you less dependent on paid ads, and build your organic traffic without the need for ongoing expenses. In the long run, web design services pay for themselves in no time.
If you’re still worried about the cost, you can try offshore web design services to save money. For example, choosing web design services in India can save you a lot of money on the initial costs and still offer the same benefits!
5. Save Time
Yes, DIY websites take a lot of time to build, especially if you have to learn each process as you go. Not only that but maintaining them yourself will take even more time. Maintaining a professional website is much easier and more intuitive, saving plenty of valuable time.
Beyond the web design process itself, professional web design services can also help you automate daily processes, saving you plenty of time in normal business operations. This could include automated follow-up emails, chat, eCommerce confirmations, and more. If you spend a lot of time on these tedious tasks already, then this can save you a lot of time!
6. Expert Advice
By communicating with a team of dedicated web design professionals, you’ll have access to expert insights into the industry. Even if you plan to manage the website later on, consulting with a team of professionals can offer plenty of educational value.
Also, they’ll be able to look at your existing web content and offer expert solutions based on the challenges you face.
If you want to build a recognizable brand, there’s no better place to showcase it than on your website. Unlike other online platforms, you have total control over the fonts, color schemes, and messaging of your website. Everything is up to you.
Once users are on your website and they see an appealing UI and strong UX, they will also begin to build positive associations with your brand. When you start ranking on Google, users tend to trust organic results more than search ads.
This helps users start their journey with your website on a note of trust, which will only help improve conversion rates and brand loyalty down the road.
How to Choose the Right Web Design Services
We’ve covered some of the most important benefits of web design services, and now you can see why they’re so important. If you’re interested in finding the right web design services for your needs, then here’s what you need to look for!
Find the Right Services
Not all web design services are the same. If you have specific needs or goals in mind for your website, find a company that offers these services. For example, if you need help with SEO, local SEO, building a marketing funnel, or branding, then you need to find a web design company that offers these services.
There are plenty of web designers that aren’t qualified to perform these services or simply don’t offer them. Always check their services page before reaching out!
Ask for References
Online reviews, case studies, and testimonials are fantastic, but they are also limited. There’s nothing better than speaking directly to previous clients. This way, you can control the questions and learn more about customer satisfaction on the factors that are most important to you.
Talk to the Team
Reach out to the company and ask to speak to the people who will be building or managing your site. Feel free to ask them about their experience and their vision for your website. If you’re satisfied with the answers from your team, then it’s time to ask about the price.
Remember, you get what you pay for. However, you still need to find services that reflect your budget. If they meet your criteria, then it’s time to start!
Build a Strong Website Today
Now that you know what professional web design services can do for your business, make the most out of your most valuable digital asset. A strong website helps you build a strong reputation among your customers, increase traffic, and build revenue. The sooner you get started, the sooner you can get ahead of the competition!
Stay up to date with our latest digital marketing news and feel free to contact us with any questions or for help with your web design needs!